emotional response

May 31, 2011
How to Use Controversy Properly in Blogging

It’s one of the oldest tricks in the book. If you want to get people’s attention, do something controversial. People love controversy. Controversy sells. It puts all eyes on you, and it can drive tons of traffic when used effectively in blogging. (Read more…)
December 14, 2009
The Dos and Don’ts of Online Viral Marketing

For many, viral marketing is a mystery. When it does happen, you can’t figure out exactly how or why it happened. Because of its mercurial nature, many companies avoid viral marketing campaigns altogether, and that’s a mistake. (Read more…)
April 14, 2001
Super Winners and Losers

The Super Bowl is the biggest entertainment and media event of the year in the United States. The game and all its side dishes can make or break players, companies and brands. As is the case most years, there were some big winners and big losers in 2008. (Read more…)

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