Perfecting Your PR Pitch

We see experts quoted in newspapers and magazines every day; journalists rely on third-party sources to offer unbiased opinions or to help sort through facts. The most inexperienced journalist can follow a formula and write a story about, say, computer viruses. However, without an expert to validate the subject, the story will ring hollow. Public relations consultants can help position clients as experts through an “expert pitch.” All it takes is a simple email. (Read more…)