1. March 7, 2011

    How to be a Better Networker

    You’ve probably heard the saying, “It’s not what you know, but who you know that counts.” And that’s mostly true. But personally, I take it a step further and say, “It’s not who you know, but who knows you that counts.” (Read more…)

  2. August 17, 2010

    7 Tips for Better Business Networking

    Networking is one of the most effective ways to build your business. The simple truth is people feel more comfortable doing business with people they know. Building relationships with the people who can benefit from your products and services raises the likelihood of them one day becoming your customer. (Read more…)

  3. June 28, 2010

    What is Your True Message?

    The other day, I was watching an episode of a competition reality show called The Next Food Network Star. On the show, contestants compete for the chance to have their own cooking show on the Food Network. One of the most important factors that contestants are judged on is their message/identity. The contestants need to be able to pitch the exact type of show they want to do. (Read more…)

  4. February 5, 2010

    5 Tips for the Perfect Elevator Pitch

    Whether you’re trying to interest a customer in your products/services or you’re trying to grab the attention of a reporter, having a strong elevator pitch is the key to your success. Like its name implies, an elevator pitch is a strong, concise pitch that you can deliver in the time it takes to share an elevator ride with a prospect. (Read more…)

  5. January 18, 2008

    Preparing the Perfect PR Pitch

    OK — you’ve found the story. You’ve lined up a positive quote from within your company — and maybe (if you’re playing in the big leagues) a favorable comment from a professional business analyst. You have the facts, the figures, and the human interest that transforms facts into stories and news. Now what? (Read more…)

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