economic downturn

December 28, 2011
Avoid Being a Press Release Horror Story

Press releases can be a great way to spread the word about your company’s exploits and news. However, they also have the potential to backfire horribly if you’re not careful! Most bad press releases get ignored or tossed in the trash, but occasionally one makes it through the gates. In this case, you may have gotten in over your head! (Read more…)
February 18, 2009
The Public Relations Upside to an Economic Downturn

An economic downturn is something that no one — save pawn shop operators, repo men and payday lenders — wants to deal with. The situation, however, does not have to be a negative. Economic downturns can present opportunities for many businesses, including public relations firms. (Read more…)
How Public Relations Firms Can Benefit from the Economic Downturn

I spent last Saturday in Philadelphia catching up with a friend. In a scary sign of the times, I came to the conclusion that it was cheaper to take the train than to drive. A longtime conductor on Amtrak’s Keystone line agreed. He told me that he couldn’t remember the trains ever being so crowded, a sign that people were leaving the car at home and hitting the rails. With the current economic downturn, some companies are reaping rewards from the misery of others. It’s not necessarily a bad thing; it can be a public relations opportunity. (Read more…)
December 2, 2008
Reasons to be Thankful for Public Relations

In honor of the recent Thanksgiving holiday, here’s a list of some of the things I’m thankful for in the world of public relations. (Read more…)

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