1. September 30, 2011

    Areas Where You Should Boost Your PR Budget

    Do you know which areas your public relations campaign isn’t quite working? If so, it may be difficult to decipher exactly how to fix them. (Read more…)

  2. January 26, 2010

    The Biggest Public Relations Mistake You Could Be Making

    PR mistakes are made every day. If you don’t believe me, just check out a few of the major PR disasters in recent years. Of course, you probably don’t need to worry about facing a PR disaster of that magnitude, but you can still make costly mistakes that can cause serious damage to your brand. (Read more…)

  3. December 23, 2009

    Guidelines for Creating Your Company’s Social Media Policy

    Yesterday, I wrote a post detailing the reasons your company should have a social media policy. At the end of that post, I mentioned I’d be doing a follow up post covering the specifics of creating a social media policy, and now, I’m honoring my word. (Read more…)

  4. April 20, 2009

    Do You Have a Bad Attitude About Public Relations?

    After a recent holiday break visiting friends, my spirits were high. An awful drive home in holiday traffic did little to change my positive mindset. I sat down today determined to write something upbeat. “Any ideas for my public relations column?” I asked a friend. “I want to stay positive because I’m tired of writing about public relations disasters.” (Read more…)

  5. April 3, 2009

    The PR Fuel Mailbag: Employee Blackmail, Public Relations Disasters, and More Fun

    It’s time for another dip into the PR Fuel mailbag. This time we answer some questions from PR Fuel readers, including public relations professionals, who are dealing with some serious issues: a threatening ex-employee, a shaky merger, a recalcitrant journalist, and a strange resume request. All this, plus some public relations web sites to add to your browser’s bookmarks. (Read more…)