Public Relations Basics: When It Comes to Holiday Press Releases, Sooner is Better

It’s no secret that the fourth quarter is the most important time of the year for companies marketing to consumers. Holiday shopping can make or break many businesses; many analysts wait to see how a company weathered the holidays before determining its financial outlook. However, booming holiday business doesn’t just happen. It takes hard work through triangulated marketing, advertising, and public relations efforts. Unfortunately, many companies fail to address their public relations campaigns until it’s too late in the holiday season, missing what is probably the most cost effective way to promote their product or service. (Read more…)