Improving Public Relations: Is a Communications Audit Right for You?

Before you send out another press release or write your next employee newsletter, ask this question: “Are my company’s communications operating from a detailed plan customized for my clients, employees, and press contacts?” If your answer is no, there’s a communications audit in your future. The general goal of a communications audit is to identify how a company interacts with key audiences such as customers, employees, and the media. (Read more…)