1. August 19, 2010

    Crisis Communications for Small Business

    A Fortune 500 company’s CEO is caught up in an insider trading scandal. Within minutes of the news breaking, his company’s PR team is performing damage control, booking appearances with sympathetic TV reporters, and drafting the CEO’s apology and/or resignation speech. That’s part of what a PR team is for, after all. (Read more…)

  2. July 30, 2010

    Pick a Public Relations Specialty for a Career Jumpstart

    You were born with a silver tongue and a head for publicity. You know you want to be a public relations professional. But knowing you want to “work in PR” and actually finding a job are two different things entirely. (Read more…)

  3. August 7, 2009

    Speedo’s High Tech Swimsuit to Sink or Swim by PR Effort?

    It can’t be good to be Speedo right now. The company’s LZR Racer high-tech body suit has set swimming records and created buzz well beyond the competitive swimming community. (Read more…)

  4. March 6, 2009

    The Value of Loyalty in Public Relations

    Several years ago, I had a stunning conversation with someone who worked in the public relations industry. She was employed by a large technology company that I was covering closely as a journalist. Her company was in trouble, and all signs pointed to something deeper than a sagging global economy as the reason. (Read more…)

  5. February 5, 2009

    The Blundering Herd

    The beauty of important and famous people is that they make mistakes that we can learn from. Be they the CEO of a huge company, a disgraced former politician, the President of a country or a poster-boy athlete, the Blundering Herd provides us with ample enjoyment and learning opportunities. (Read more…)

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