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May 8, 2009
Beware of Public Relations “Swag”

When it was released in 2005, the Dreamworks film “Just Like Heaven” got mixed reviews but did pretty well at the box office, debuting at No. 1 with a first week haul of more than $16.4 million. Dreamworks’ budget for the movie, however, was called into question; the public relations strategy behind the movie was the reason why. (Read more…)
April 28, 2009
Feature Me!

Small or large, all companies hunger for feature stories highlighting the positive elements of their businesses. Feature stories in newspapers or magazines make for great calling cards when trying to close a deal, hire employees, attract investors, and draw consumers, clients, or customers. Getting the story published, however, can be a gut-wrenching and lengthy affair. Getting the story to read how you want is even more difficult. Here are five tips for pitching a feature story and making it a public relations winner. (Read more…)
March 24, 2009
Public Relations Tips: Targeting Your Technology-Related PR

Countless business-oriented magazines have failed in the past few years, and the column space now available for technology companies looking to garner some publicity has become golden turf. Newspapers have slashed technology coverage; many long ago cut their weekly technology or business technology sections. So where can public relations professionals turn for a technology-friendly face these days? (Read more…)
January 14, 2009
The Demise of “Dead Tree Media” and the Future of PR

Seattle is a great city, but its days as a two-newspaper town are numbered. What happens in the Emerald City may be a harbinger of things to come for the newspaper industry, in the process signaling a change in how public relations is practiced. (Read more…)

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