customer service

December 8, 2009
The Dos and Don’ts of Handling Customer Complaints

The way your company responds to customer complaints goes a long way to shaping how the public perceives you. Just look at my previous post: @Target Customer Service = Fail. (Read more…)
May 7, 2009
The PR Fuel Mailbag: Size Matters, Press Release Confusion, Finding a PR Firm, and More

The PR Fuel mailbag once again runneth over. I’ve taken some of the more interesting letters I’ve received over the past few months and answered readers’ questions about the world of public relations. Newbies and vets alike should find the following Q&A helpful in navigating the day-to-day world of PR. (Read more…)
April 6, 2009
Blurring the Line Between Public Relations and Customer Service

My friends think I’m strange when I tell them that the best way to solve a problem is to call someone who works in public relations. As a consumer, I’ve learned that PR people usually take their company’s customer service seriously. When traditional dispute resolution fails, a call or email to a PR person can work wonders. In recent weeks, as a consumer, I’ve had three experiences with PR people that I wanted to note; these examples should illustrated why all PR people need to be ready to act as a customer service rep in their company’s interest. (Read more…)
January 9, 2009
Internal Public Relations: Keep Your Customers Happy By Keeping Employees Happy

Bad customer service is nothing new and faulty products are a given in this era of mass production. But for the small business and large corporations alike, consumer complaints about products or customer service can add up and eventually spell doom. The internet has opened up an entirely new avenue for complaining. Web sites have sprung up around the world for the express purpose of calling out the faults of companies. In the world of public relations, defending your company’s reputation has become that much harder. But in this battle against consumer complaints, there are several weapons at the disposal of any public relations professional, including a few you might not have realized. (Read more…)

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The Dos and Don’ts of Handling Customer Complaints

The PR Fuel Mailbag: Size Matters, Press Release Confusion, Finding a PR Firm, and More

Blurring the Line Between Public Relations and Customer Service

Internal Public Relations: Keep Your Customers Happy By Keeping Employees Happy

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