Getting Ready for Business Spring Cleaning

The winter chill is soon to melt into the warm breezes of spring, which means it’s almost time to start spring cleaning duties! But spring cleaning isn’t just good for your house and family, it’s also a great practice for your business. (Read more…)

Holiday-Themed Blog Topics for Your Company Blog

Time for a little brainstorming! You’re undoubtedly stocking up on blogs for the holiday season, and you may be running a little low on original ideas. I mean, how many times can you talk about “fixing up your website” and “offering holiday deals” without falling asleep? (Read more…)

What Google Hangouts Can Do to Your Business

Although Facebook is getting all the attention right now due to its recent and upcoming changes, there is still a lot of information to mine from Google Plus. Namely, its Hangout feature is one of the most interesting features to be found on social media today. Of course, that may just be hyperbole, but I’ll try to prove it’s not. (Read more…)

Walk a Mile in Your Client’s Shoes

You’ve probably said some variation of this in the past to your client: “I fully understand where you’re coming from!” It can be in the context of coming up with a social media plan or aiding them with a problem they need to fix. But do you really understand their position? I mean fully grasp what all of this means to them on a business and personal level? (Read more…)

How Social Media has Changed Customer Service Forever

Think your business can just run things like you used to? You’ve probably already found out the hard way, but social media and other online experiences have changed the face of customer service. The average consumer is much savvier than they were just a few years ago. Plus, even if they aren’t savvy, they have a wealth of information available to them at their fingertips. (Read more…)

How to Restore Confidence in Your Customers When You’ve Failed

Well, you goofed. Big time. The Twitterverse is ablaze with anger, your Facebook feed is filled with seething rage, and the national news has even given the story airtime. Your face is red and soon your profit margins will be, too! Unless you do something. (Read more…)

5 Companies Using Twitter Creatively

“Success is related to standing out, not fitting in. One wants to be the needle in the haystack, not the haystack.” – Don Draper from Mad Men

Listen to Don. He knows what he’s talking about. Especially when it comes to marketing on Twitter. (Read more…)

How to Save a Lost Customer

Every year, companies lose between 10% and 40% of their customers. Most companies just assume those customers are gone and never coming back. After all, if a customer stops doing business with you, they won’t do business with you again, right? WRONG. (Read more…)

How to Make Your Brand More Memorable

When customers are looking for the products and services you sell, do they think of your company? When they think of your company, do they know who you are or what you do better than everyone else? If the answer to these questions is “no”, you need to focus on branding. (Read more…)

The Dos and Don’ts of Handling Customer Complaints

The way your company responds to customer complaints goes a long way to shaping how the public perceives you. Just look at my previous post: @Target Customer Service = Fail. (Read more…)