10 Tips for Writing a Converting Sales Page
Everyone says that they have “the perfect formula” for writing a great sales page that will move visitors into making a purchase. If “everyone” does have the perfect formula, who do you trust? … Read more
Walk a Mile in Your Client’s Shoes
You’ve probably said some variation of this in the past to your client: “I fully understand where you’re coming from!” It can be in the context of coming up with a social media plan or aiding them with a problem they need to fix. But do you really understand their position? I mean fully grasp what all of this mea… Read more
How to Restore Confidence in Your Customers When You’ve Failed
Well, you goofed. Big time. The Twitterverse is ablaze with anger, your Facebook feed is filled with seething rage, and the national news has even given the story airtime. Your face is red and soon your profit margins will be, too! Unless you do something.
But is there any coming back from a huge faux pas like … Read more
How to Save a Lost Customer
Every year, companies lose between 10% and 40% of their customers. Most companies just assume those customers are gone and never coming back. After all, if a customer stops doing business with you, they won’t do business with you again, right? WRONG.… Read more
The Dos and Don’ts of Handling Customer Complaints
The way your company responds to customer complaints goes a long way to shaping how the public perceives you. Just look at my previous post: @Target Customer Service = Fail. … Read more
Blurring the Line Between Public Relations and Customer Service
My friends think I’m strange when I tell them that the best way to solve a problem is to call someone who works in public relations. As a consumer, I’ve learned that PR people usually take their company’s customer service seriously. When traditional dispute resolution fails, a call or … Read more
Internal PR: Happy Staff = Happy Customers
Bad customer service is nothing new and faulty products are a given in this era of mass production. But for the small business and large corporations alike, consumer complaints about products or customer service can add up and eventually spell doom. The internet has opened up an entirely new avenue for co… Read more