1. July 15, 2010

    What to Do When Your Online Reputation Has Been Compromised

    As the old saying goes, “You can’t please all of the people all of the time.” But in the age of the Internet, almost all of the people have a forum where, when they’re not pleased, they can complain loudly and proudly. Whether it’s one cranky blogger denouncing your company because of its complicated instruction manuals or a concerted online movement smearing your company’s good name, as a PR pro, you need to be ready to handle online reputation attacks. (Read more…)

  2. January 27, 2009

    Poor Customer Service Can Lead to PR Headaches

    A wave of relief washed over me after I called the customer service line of Dow Jones. After three months of paying for a subscription, I had only received two issues of the weekly publication to which I had subscribed. The customer service agent at Dow Jones was courteous, changing the delivery method and extending my subscription for three months, free of charge. This kind of excellent customer service is rare, which is surprising considering that customer service experiences are directly related to how the public views a company. Poor customer service can quickly snowball into a public relations nightmare, as evidenced by the snafus of two large corporations. (Read more…)