customer feedback

May 17, 2010
How to Get More Feedback from Your Customers

One of the best ways to continually improve your business is to get feedback from your customers. All feedback, whether positive or negative, can help you identify your strengths and your weaknesses. With customer feedback, you can figure out the benefits your customers care about most, the things that keep them coming back, and the things that may cause them to leave you. (Read more…)
March 30, 2010
5 Tips for Identifying Your Unique Selling Point

One of the things we talk about quite often on here is how important it is to be different. You need to have a different message … a different brand that your target audience can connect to. After all, if you’re no different than anyone else in your industry, why should customers do business with you? And why should journalists cover your story? (Read more…)
July 29, 2009
Party Hats Required

I sent an email yesterday welcoming customers of a company we just acquired. It included a staff photo welcoming these customers (see below). I followed up today with an email asking for customer feedback. I got it. (Read more…)
January 12, 2009
The PR Power of Niche Markets

Consumers who really love your products or services can be thought of as your market’s “niche.” An economic recession should be a cue for companies to start looking at how their customers are changing their buying habits. As product choices continue to expand, consumers become increasingly more sophisticated and demanding. Take the time to review your public relations strategy and pay close attention to your niche markets. Part of your public relations budget can be spent studying and reaching out to your niche markets. Here are some quick reminders about developing niche markets: (Read more…)

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