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August 19, 2010
Crisis Communications for Small Business
A Fortune 500 company’s CEO is caught up in an insider trading scandal. Within minutes of the news breaking, his company’s PR team is performing damage control, booking appearances with sympathetic TV reporters, and drafting the CEO’s apology and/or resignation speech. That’s part of what a PR team is for, after all. (Read more…)
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November 30, 2009
PR Defensive Playbook: When Crisis Strikes, Will You Be Ready?
For most of us, the word “crisis” brings to mind something on the scale of Hurricane Katrina or September 11th. For businesses and the public relations professionals who advise them, a crisis can be anything from a disgruntled customer or former employee to a product recall, nasty blog post or negative publicity in a news story. (Read more…)
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March 27, 2009
Award Yourself: Awards Programs for Public Relations Pros
We all know the Oscars, the Emmys, and the Grammys. But there are plenty of other awards ceremonies taking place this year. Various organizations run annual awards programs recognizing the work of public relations firms. Winning these awards can bring additional visibility to your business, help you win and retain clients, and bolster the enthusiasm of your workforce. For the individual, being part of an award-winning team or campaign can help you earn a promotion and more money. (Read more…)
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February 20, 2009
Bad Decision Leads to Death Threats for PR Firm
Give the Killeen Furtney Group some credit. The Los Angeles-based public relations firm eliminated the name of its clients from its website, which is the second smartest thing it did last week. The smartest thing the firm did was drop Nadya Suleman as a client. (Read more…)
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February 12, 2009
How Public Relations Can Shape Corporate Culture
Localized cultures often evolve at companies, for better or worse. Most former Enron and WorldCom employees I’ve spoken with say that the corporate cultures at both companies bred the behavior that ultimately resulted in far-reaching scandals. (Read more…)