5 Traits of Good Press Release Writers
Being a good writer doesn’t automatically mean that you can be a good press release writer. Press release writing is its own beast, and while there are certainly some skills from other types of writing that will help you write great press releases, there are also some traits unique to press release writing … Read more
When to Retract or Correct a Press Release
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Retracting a Press Release
To retract a press release means to officially withdraw or take back the statement or information that was previously disseminated to the public and the media. This is usually done when the information in the original press release is fo… Read more
How to Be Good at Breaking Bad News
If you run a business, you’re eventually going to find yourself in a situation where you have to deliver bad news. Maybe you have to lay off some employees, or perhaps your company has made a huge mistake that has put you smack dab in the middle of a PR crisis. Whatever the situation, you have to realize that the… Read more
The 5 C’s of Press Release Writing
If you’ve followed this blog for a little while, you know that press release writing is one of the major topics I cover here. It’s a very important topic to me, and I truly believe that becoming a better press release writer can do wonders for your PR efforts.
But I also realize that with all the various tips and … Read more
5 Tips for Writing a Strong Case Study
Writing a case study is a great way to increase credibility with potential clients. Follow these tips to produce one that works the way it’s supposed to!
- Write a headline focused on results. As in all types of writing, the headline will either grab your reader’s attention or cause them to move on. Sin
5 Ways to Make Sure Your Press Releases Get Found
In ye olden days, press releases were only sent directly to reporters, and if the reporters weren’t interested in your press release, they would never share it with the public and it would never see the light of day. That was it. You had to accept rejection and try, try again.
But that was then and this is now. T… Read more
The 6 Worst Press Release Headline Mistakes You Can Make
Writing a great press release headline is one of the most important things you need to do to get your announcement read. A great headline entices the reader and invites them to check out your story. It tells them to keep reading.
Having said that, anybody who has been in this business for more than a few minute… Read more
How to Maintain Your Credibility During a PR Crisis
When you’re going through a PR crisis, your credibility is on the line. We live in an increasingly jaded society. People have been trained to believe the worst, and more times than not, they’re right to do so. After all, where there’s smoke, there’s usually fire, so if you find yourself embroiled in controv… Read more
Why You Should Send Your Press Releases To Clients And Prospects
Whenever you think about distributing press releases, you probably focus on targeting key members of the media or maybe publishing them on various online press release directories. But did you know you can get even more from your press releases by sending them to clients and prospects?
Here are a few of th… Read more
5 Things to Check before Sending That Press Release
So you’ve just written a press release, and you’re ready to blast it out to your media list. Not so fast, partner. Before you send out a press release, you need to do a quick quality check to ensure it’s the best it can be.
Here are 5 simple things to check before sending that press release.
1. Your story’s newswo… Read more