1. January 19, 2012

    Busting the Biggest Content Marketing Myths

    We’ve all heard the saying, “content is king.” And it’s hard to argue against it. So more businesses than ever are making attempts at publishing compelling content online in an effort to attract new visitors, build back links for improved search rankings, increase their credibility and name recognition, and generate more leads and sales. Not a bad strategy; however, there are a few misconceptions floating around out there. With that in mind, I’d like to take a few moments to bust what I see as the biggest content marketing myths. (Read more…)

  2. December 20, 2011

    A Simple Checklist for Determining Who to Follow on Twitter

    We’ve all seen them – those Twitter users that follow thousands upon thousands of people. But what for? What’s the point in following all these people when the majority of them don’t even follow you back? Not to mention, half of them are probably spamming bots that could even pose a risk to your Twitter account!  (Read more…)

  3. October 6, 2011

    5 Ways to Make Sure Your Press Releases Get Found

    In ye olden days, press releases were only sent directly to reporters, and if the reporters weren’t interested in your press release, they would never share it with the public and it would never see the light of day. That was it. You had to accept rejection and try, try again. (Read more…)

  4. August 25, 2011

    5 Things Bloggers Can Learn From Journalists

    While the face of journalism is certainly changing, bloggers would still be wise to take notes on the way traditional journalists approach their news stories. (Read more…)

  5. August 24, 2011

    The 6 Worst Press Release Headline Mistakes You Can Make

    Writing a great headline is one of the most important things you need to do to get your press release read. A great headline entices the reader and invites them to check out your story. It tells them to keep reading. (Read more…)

  6. August 15, 2011

    How to Maintain Your Credibility During a PR Crisis

    When you’re going through a PR crisis, your credibility is on the line. We live in an increasingly jaded society. People have been trained to believe the worst, and more times than not, they’re right to do so. After all, where there’s smoke, there’s usually fire, so if you find yourself embroiled in controversy, most people are going to take the “guilty until proven innocent” approach to your case. (Read more…)

  7. July 7, 2011

    Blogger Outreach Tip: Target Smaller Bloggers

    Blogger outreach is an important aspect of almost any marketing and PR campaign. Millions of people read blogs daily, and they stay on the internet forever. So, whether you’re trying to get guest blogging opportunities, have your product reviewed, or you just want a blogger to cover some piece of company news, there’s a lot to be gained from reaching out to bloggers. (Read more…)

  8. June 1, 2011

    Why You Should Send Your Press Releases To Clients And Prospects

    Whenever you think about distributing press releases, you probably focus on targeting key members of the media or maybe publishing them on various online press release directories. But did you know you can get even more from your press releases by sending them to clients and prospects? (Read more…)

  9. November 10, 2010

    5 Things to Check before Sending That Press Release

    So you’ve just written a press release, and you’re ready to blast it out to your media list. Not so fast, partner. Before you send out a press release, you need to do a quick quality check to ensure it’s the best it can be. (Read more…)

  10. September 8, 2010

    How to Build Credibility through Social Media

    Yes, social media is all the rage, but many people still aren’t quite sure what to do with all this Tweetering and Facespacing. Here are five tips for building credibility and scoring new clients using social media: (Read more…)

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