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May 10, 2011
10 Ways to Gain the Trust of Customers

Earning the trust of customers is the key to making sales and building client loyalty. Today’s consumer is more skeptical and more careful than ever before. They ask a lot of questions and demand a lot of accountability from the companies they do business with. And if they don’t trust your company, they won’t give you their business. It’s that simple. (Read more…)
March 10, 2009
Why Public Relations Departments Need to be Vigilant About “Resume Liars”

From CEOs to bartenders, resumes containing lies cost employees their jobs, and embarrass employers. Delving into the psychology of a resume liar is difficult. Just because someone has lied on their resume does not mean that they lie in other aspects in their life. (Read more…)

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