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April 2, 2009
Optimizing Your Web Site for the Blind
Online assistive technologies for the blind continue to evolve. Where people with low vision use screen magnification software to aid them in using web sites, the blind use screen readers. One of the most common-and free-screen readers is called JAWS. This software introduces each page to the listener and reads every word on the screen as well as information running behind the scenes. Here are some tips for optimizing your corporate web site for blind users and screen reader technology. (Read more…)
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February 26, 2009
What Marks an Effective Online Pressroom?
The first wave of corporate web sites was often the brainchild of marketing departments looking to do something – anything – to have a presence on this new thing called the “Internet.” As a result, a lot of those early websites weren’t what you would call functional. (Read more…)