corporate executives

April 30, 2009
Thorough Research Can Lead to a Public Relations Coup

Several years ago when I was covering the dot-com bubble, a German magazine featured me in a story. “The Harbinger of Death,” the writer called me, noting that if I wrote about a company there was a good chance that said company was on its way to the grave. “The Harbinger of Death” is back, but these days I’m an analyst, studying corporate executives who disastrously borrowed money against the stock they own in their company. (Read more…)
April 13, 2009
Note to PR Pros: Keep Your Key Messages Consistent

Consistency in public relations is important. Public relations consultants and corporate executives are often told to “stay on message” and not to stray from a script. Companies and organizations put an enormous amount of time and energy into hammering home a consistent key messages, be it through public statements, advertising, or simple branding. (Read more…)
March 25, 2009
PR Glass Ceiling Persists

I had hoped that it would be a celebratory dinner for two reasons. A good friend of mine was turning 40, and unbeknownst to all the other dinner guests, he was also about to hear whether he had been promoted to a corporate-level position within his relatively large company. (Read more…)
February 25, 2009
Do You Have What it Takes for a Career in Public Relations?

A PR Fuel reader recently wrote to ask if I had any advice for someone looking to start a career in public relations. Of course I do! (Read more…)
January 16, 2009
Make Sure Your Press Release Contains “Just the Facts”

A press release is not an advertisement. A press release is a subtle piece of advertorial: a combination of advertising and editorial content. The point of advertising is to bring a product, service, or cause to the attention of a consumer, voter, volunteer, or contributor. It involves matching the right content with the right audience. A press release is in one sense an advertisement, but in this case your audience is the media. You’re selling them an idea for a story instead of a product or service, though, and it’s crucial you understand what journalists don’t want to hear. (Read more…)

Thorough Research Can Lead to a Public Relations Coup

Note to PR Pros: Keep Your Key Messages Consistent

PR Glass Ceiling Persists

Do You Have What it Takes for a Career in Public Relations?

Make Sure Your Press Release Contains “Just the Facts”

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