Should Public Relations Dictate Business Practices?

The Vermont Teddy Bear Co., known for its array of themed teddy bears, became the subject of much public scorn when the company began selling a “Crazy For You” bear. The bear came complete with a straitjacket and commitment papers, and it riled advocates for the mentally ill and the governor of Vermont, among others. Under normal circumstances, this story would not be too odd, but the Vermont Teddy Bear Co.’s public relations response was anything but normal. (Read more…)