corporate america

January 30, 2009
Winning Over a Hostile Market with Smart PR

There is a very strange neighborhood in Brooklyn named Williamsburg. It’s sort of like the old East Village was plunked down over the river in an industrial area sandwiched between one of America’s largest communities of Hasidic Jews to the south and Polish immigrants to the north. And then there’s the thriving Latino community in the middle and the old Italian community just to the east. Everyone in the middle is a “hipster,” part of the neighborhood’s ongoing gentrification. And when new businesses move into this kind of hostile market, it can be a public relations minefield. (Read more…)
January 17, 2001
PR Losers of 2005

Each year brings a unique crop of PR losers, and this year is no different. Sometimes there are even repeat losers, as there are on this year’s list. (Here’s last year’s list: http://www.ereleases.com/pr/pr-losers.html) The purpose of highlighting PR losers is not to heap additional scorn on the already-besmirched. (OK, it’s only partly why I do it.) Instead, my goal is to remember who screwed up and why. If nothing else, we may learn something. (Read more…)

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