How to Expand Your Customer Base Without Angering Your Core

We’ve all seen it – the business that makes a desperate grab to expand its customer base with some crazy tactic that explodes in their face. You can see it coming, and most likely they can too, but they feel like there’s no avenue left to them. Once you get tired of selling to the same people and want to expand, it… Read more

How to Prepare Your PR for a Product Launch

The walls of your office building can barely contain your team’s excitement: it’s almost time for launch! The product has been perfected, the website is ready to go at midnight – everything seems like it’s in place.

Unfortunately, your team has made one glaring error. You’ve forgotten to think about and p… Read more