controversy

January 20, 2012
Investigating the Root Cause of a Controversy

Oh, geez. Looks like your company has stepped in it this time. You were sitting at home with the dog watching “Big Bang Theory” when the phone rang. Jim, the VP of your little but growing company, tells you to turn on the news. (Read more…)
November 14, 2011
When NOT to Talk to the Media

You’re having a pretty casual evening at home, enjoying cocktails and a documentary on an obscure French art movement you’ve wanted to see for a long time. Then the phone rings. The vice president of the company sighs and asks you to turn on the news. (Read more…)
September 16, 2011
5 Things You Probably Didn’t Know About Facebook

Facebook is a website many of us use everyday, whether for personal or business use. Though you might think you know everything about the leading social media website, it holds at least a few mysterious and unknown facts that may surprise you. (Read more…)
September 13, 2011
Three Companies Using Twitter for Customer Service Outreach (And What You Can Learn From Them)

Have you ever encountered a problem with a product or service and complained about it on your Twitter account? How fast did the company respond, if at all? (Read more…)
August 15, 2011
How to Maintain Your Credibility During a PR Crisis

When you’re going through a PR crisis, your credibility is on the line. We live in an increasingly jaded society. People have been trained to believe the worst, and more times than not, they’re right to do so. After all, where there’s smoke, there’s usually fire, so if you find yourself embroiled in controversy, most people are going to take the “guilty until proven innocent” approach to your case. (Read more…)
July 8, 2011
Can Your Target Audience Handle Controversy?

Controversy is a double-edged sword. In some cases, being controversial and outrageous can help you increase your following and grow your brand. Lady Gaga is a good example of someone who has used controversy to propel her brand to new heights. In other cases, controversy can come back to bite you in the backside, causing you to lose customers and tainting your brand. There’s no shortage of examples I can think of to demonstrate this – GoDaddy’s elephant hunting video, Tiger Woods sexual escapades, etc. (Read more…)
May 31, 2011
How to Use Controversy Properly in Blogging

It’s one of the oldest tricks in the book. If you want to get people’s attention, do something controversial. People love controversy. Controversy sells. It puts all eyes on you, and it can drive tons of traffic when used effectively in blogging. (Read more…)
January 5, 2011
10 Blogging Lessons I Learned in 2010

Over the past year, I’ve published hundreds of posts on this blog, not to mention the guest posts I’ve done around the web. It’s been a busy year, and I’ve learned a lot. Today, I want to share 10 of the biggest blogging lessons I’ve learned in 2010. (Read more…)
December 2, 2010
The Biggest PR Myth of All: There’s No Such Thing as Bad Publicity

Long before I even got into the PR game, I’d always heard people say “there’s no such thing as bad publicity.” The theory is that as long as people are talking about you, it’s a good thing. Even if they’re saying awful things about you or your company, the publicity is supposed to still be good because your name is on the top of people’s minds, keeping you relevant. (Read more…)
November 29, 2010
5 Lessons from Kanye on Giving a Bad Media Interview

If you know anything about Kanye West, you know that he’s no stranger to controversy. Whether he’s accusing President Bush of being a racist or interrupting Taylor Swift’s award acceptance, the guy always seems to find himself in a mess. (Read more…)

Investigating the Root Cause of a Controversy

When NOT to Talk to the Media

5 Things You Probably Didn’t Know About Facebook

Three Companies Using Twitter for Customer Service Outreach (And What You Can Learn From Them)

How to Maintain Your Credibility During a PR Crisis

Can Your Target Audience Handle Controversy?

How to Use Controversy Properly in Blogging

10 Blogging Lessons I Learned in 2010

The Biggest PR Myth of All: There’s No Such Thing as Bad Publicity

5 Lessons from Kanye on Giving a Bad Media Interview

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