controversies

August 9, 2011
5 Key Lessons from a Reformed Publicist

A friend of mine used to be a publicist, and quite good at it. During his time, he learned how to get the word out about his clients in various ways. Sometimes, they were a little unscrupulous, but it got the job done! (Read more…)
April 14, 2009
Public Relations Basics: Mastering the Television Interview Process

During my first television interview, the producer had one piece of advice for me: Don’t use profanity. During my second television interview, the producer had another piece of advice for me: Be controversial. Public relations consultants should take both of pieces of advice to heart. But there’s a lot more to an effective television interview. (Read more…)
March 9, 2009
Public Relations Tips: Dealing with Online Vandalism and Journalistic Fraud

I recently received a breathless call recently from a former colleague. My friend explained that an entry on Wikipedia concerning his company had been “vandalized” and that the company was scrambling to come up with new copy. Wikipedia is a wonderful resource, a starting point for daily research. (Read more…)

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