1. May 10, 2011

    10 Ways to Gain the Trust of Customers

    Earning the trust of customers is the key to making sales and building client loyalty. Today’s consumer is more skeptical and more careful than ever before. They ask a lot of questions and demand a lot of accountability from the companies they do business with. And if they don’t trust your company, they won’t give you their business. It’s that simple. (Read more…)

  2. March 4, 2011

    How NOT to Respond to Angry Customers Via Social Media

    Social media has given consumers a powerful weapon for fighting back against brands that cause them problems. Now, whenever a customer has a complaint about a company, he (or she) can instantly launch a missile at the company when they Tweet about it, post a Facebook update, write a blog post, or use any other social media tool to let countless others know about their bad experience. (Read more…)

  3. February 7, 2011

    Not All Testimonials are Created Equal

    Recently, we spent a little time on here discussing testimonials. I gave you a few simple tips on obtaining client testimonials, so you can use them to further your marketing efforts. (Read more…)

  4. November 8, 2010

    5 Reasons List Press Releases Work

    There are many different formats you can use when writing your press release. The type of story you’re sharing often dictates which format makes the most sense. However, there’s one format I like to use whenever possible because it just seems to work. (Read more…)

  5. July 2, 2010

    Correcting Erroneous Information in Negative Customer Reviews

    Recently, we spent a little time talking about some things you can do to get more positive online reviews from your customers. Positive reviews are helpful because they allow you to build trust with your customers, and they can help flush any negative reviews down toward the bottom. (Read more…)

  6. March 26, 2010

    How to Make Your Brand More Memorable

    When customers are looking for the products and services you sell, do they think of your company? When they think of your company, do they know who you are or what you do better than everyone else? If the answer to these questions is “no”, you need to focus on branding. (Read more…)

  7. February 24, 2010

    7 Offline Marketing Ideas to Build Buzz for Your Business

    It seems like a week doesn’t go by without a study being released or an article being written about how more and more businesses are focusing their promotional efforts on online marketing. Simply put, offline marketing is getting left in the dust, with many people viewing it as antiquated and ineffective. (Read more…)

  8. March 27, 2009

    Building Consumer Trust Through Online Privacy

    If you use a web site, email newsletter, blog, or any other online public relations tool, protecting and respecting the privacy of your users should be a top priority. Many consumers refuse to provide personal information online, worried that their online information will be shared with third parties or that it may fall into the wrong hands. Here’s what you can do to build consumer trust by ensuring their online privacy. (Read more…)

  9. January 16, 2009

    Make Sure Your Press Release Contains “Just the Facts”

    A press release is not an advertisement. A press release is a subtle piece of advertorial: a combination of advertising and editorial content. The point of advertising is to bring a product, service, or cause to the attention of a consumer, voter, volunteer, or contributor. It involves matching the right content with the right audience. A press release is in one sense an advertisement, but in this case your audience is the media. You’re selling them an idea for a story instead of a product or service, though, and it’s crucial you understand what journalists don’t want to hear. (Read more…)

  • Subscribe to PR Fuel

    • You'll receive:
    - PR news & tips daily
    - “7 Cheap PR Tactics for Success in Any Economy”
    - a FREE no-sales-pressure consultation
    - $100 off your next press release order.
    Subscriber Counter

    Our Clients Say It Best

    "Before receiving the e-mail confirmation that my press release was sent out, I had already received a call from CNN financial news asking me if I'm available the next morning to appear on CNN's Market Call with Rhonda Schaffler.

    I strongly recommend this service!"

    - Marc T. Weinberger, President, Discount Prescription Group


    Read this review 270 more reviews

  • Follow PR Fuel

    • Facebook twitter youtube Rss feed

  • Recent Tweets

  • Most Popular Articles