1. January 6, 2009

    Getting a PR Boost Through Charitable Donations and Corporate Sponsorships

    A law firm underwrites a local business college’s Family Business Awards Luncheon. A maker of “12-Horse Ale” sponsors a “Horses on Parade” promotion benefiting local charities. An accounting firm invites key clients to participate in a Pro-Am golf tournament it is co-sponsoring.  These businesses know what recent research has proven: that doing good is good business. Consumers, employees, and community stakeholders are more likely to support companies associated with good causes. Studies consistently show charitable donations and corporate sponsorships have a positive impact on the bottom line through increased sales, improved consumer loyalty, employee morale, and enhanced brand awareness. It is an often inexpensive way to extend your public relations profile. (Read more…)

  2. December 11, 2008

    Building PR Goodwill Through Community Equity

    Facing a potentially damaging newspaper investigation, a Fortune 500 company fully expected to be forced to relocate one of its primary facilities. The story turned out to be just as bad as everybody had feared. But the outcome did not. The community rallied in support of the company, vilifying the newspaper in letters to the editor, public meetings, and canceled subscriptions. The facility is still in its original location today. So how did this company survive a public relations crisis that threatened to turn into something far more serious? (Read more…)

  3. December 10, 2008

    Public Relations Basics: Taking the Mystery Out of Community Relations

    Of all the subsets of public relations, community relations is perhaps the most perplexing. That’s because the term encompasses so many different types of activities. When budgeting for public relations, how should you decide where to focus your community relations dollars and energies? By going back to the basic steps of planning any public relations effort. (Read more…)

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