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December 10, 2009
How to Handle Negative Blog Comments

In your dream world, thousands of people read your blog every day, and every single reader agrees with your every word. Now, snap back to reality. (Read more…)
May 1, 2009
Public Relations Basics: Keep Your List of Press Contacts Updated

A few years ago, Wired magazine editor-in-chief caused a ruckus when he announced he was banning public relations consultants from his email inbox. “I get more than 300 emails a day and my problem isn’t spam, it’s PR people,” Anderson wrote. “Lazy flacks send press releases to the Editor in Chief of Wired because they can’t be bothered to find out who on my staff, if anyone, might actually be interested in what they’re pitching.” And that was only the start of Anderson’s tirade against public relations professionals who keep sloppy, out-of-date lists of press contacts. (Read more…)
December 19, 2008
Blogs: The Public Relations Tool You’re Not Using

Although blogs are now a fixture on the media landscape, the public relations industry still doesn’t know how to deal with them. Public relation firms are either afraid of blogs, ambivalent towards them, or they treat them like a high school newspaper. The following seven tips should help public relations pros deal more effectively with the ever-growing (and beneficial) blog phenomenon. (Read more…)

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