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December 29, 2011
5 Social Media New Year’s Resolutions

We’ve all got our New Year’s resolutions – lose weight, be more active, save more money – but not all resolutions are for personal gain. Sometimes it’s good business to have a few resolutions for your company, as they give you something to shoot for during the year. (Read more…)
December 23, 2011
Start Your PR Year Off Right

Whether we like to admit it or not, humans work off of landmarks in their lives. If it weren’t for the calendar getting split into sections like months, years, and holidays, then we would hardly know when to do things sometimes. Only the most organized of us would get any work done, as the rest of us would be too busy digging in the trenches, so to speak. (Read more…)
December 6, 2011
5 Must Attend PR/SEO Conferences for the First Half of 2012

As PR Pros, we have to constantly stay abreast of all the changes in our field. Luckily, we don’t have to do this alone, as our colleagues and friends are more than willing to assist us. And one way we can assist each other is during PR conferences! (Read more…)
September 1, 2011
LinkedIn 101 for PR Pros

Social media websites have not only become a great way to increase business and awareness, they have quickly become the wave of the PR future. With access to so many people at once, it’s impossible to deny the power and reach these websites provide. For this session, we’ll highlight the business oriented LinkedIn. (Read more…)
July 19, 2011
Google+: Revolution or More of the Same?

Sound the troops! Alert the masses Google Plus (Google+) has arrived, and it is … (Read more…)
July 13, 2011
Why Should Anyone Follow You?

It seems like everywhere I look, I’m being bombarded with Facebook and Twitter icons from companies who are trying to gain fans and followers. They slap these social media badges on their websites, blogs, business cards, print ads, and even TV commercials, but one thing I’ve noticed is none of these companies ever tell me one important thing: Why I should follow them. (Read more…)
June 27, 2011
5 Things You Can Do Today to Secure a Future Job in PR

Public relations has become a highly sought after field of work and study in the past few years. If you really want to try and break in, there are some things you should do to prepare ahead of time. Here are five preparation tips guaranteed to give you a head start on your future career. (Read more…)
June 15, 2011
Graceful Responses to Embarrassing Gaffes

One of your employees, desperate to get on your good side, decides they want to monitor the company Twitter feed 24/7. Unfortunately, they haven’t quite gotten the hang of switching between accounts. During a particularly rowdy Friday evening they accidentally tweet about how much fun they are having with their enormous pile of beer bottles. (Read more…)
May 26, 2011
Don’t Write in a Vacuum: The Importance of Copy Review

Does the idea of someone checking and correcting your work make hairs on the back of your neck stand up? Some people have such a negative reaction to the very idea of anyone touching their work that it’s almost perceived as an insult. However, there are a number of very real reasons why you should not only let someone read your work ahead of time but should also let them review it for editing. (Read more…)
March 18, 2011
20 Easy Ways to Generate New Blog Topics

One of the most challenging parts of managing an active blog is finding new topics to write about day in and day out. You always want to make sure that every piece you publish is the best content you’re capable of creating, so you don’t want to resort to generic filler content or rehashed pieces. (Read more…)

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