1. December 26, 2008

    Public Relations Basics: Dealing with Difficult Clients

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    Over the years, I’ve made friends with many people who work in the public relations industry. We’ll often talk on the phone about the PR business, exchanging stories and ideas. Recently I’ve had conversations with a number of these public relations pals, and all of them had a singular complaint: My clients are stupid. (Read more…)

  2. December 16, 2008

    Five Refresher Tips For Public Relations Pros

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    These five simple refresher tips are part of the complex dance between the public relations industry, the media, and the public-at-large. These tips may sometimes be easy to forget in the hustle and bustle of your day-to-day workload. But if you regularly employ these basic strategies, your PR workload will be that much easier to manage–and your clients will be that much happier. (Read more…)