clarity

June 13, 2011
The Phony Press Release Trend: Why It Hurts the Industry

As you pore over your morning emails, you see a press release from your company’s president that he is very sorry for the recent problems customers have encountered with the latest product release. He promises no more errors will be made in the future, but in the meantime, all customers experiencing issues will be issued a full refund. And free candy. (Read more…)
February 15, 2010
Top Tips for Proofreading Your Press Release

When you’re sending out a press release, you want to make sure it isn’t riddled with typos or grammar errors as mistakes undermine your credibility and make you look like an amateur. Admittedly, proofreading is one of my least favorite activities, but I have a few tips and tricks that make the process a little bit easier. (Read more…)
April 15, 2009
Public Relations vs. Journalism: Clashing Agendas

It’s perhaps one of the longest running questions in public relations: How do you deal with a journalist who has an agenda? Some journalists do have agendas; columnists are paid to comment on the news and provide opinion, not just report the news. Even in traditional reporting, sometimes a personal agenda seeps into a story. Just as every public relations consultant has their own style, background, level of intelligence, gifts, resources, etc., so does every journalist. (Read more…)

PR Fuel Home

Subscribe to PR Fuel

You'll receive:
- PR news & tips daily
- “7 Cheap PR Tactics for Success in Any Economy”
- a FREE no-sales-pressure consultation
- $100 off your next press release order.

Our Clients Say It Best

"From 12/14/2011 – 01/08/2012 my site had just 40 valid links … as of 01/14/2012 my site has 108 valid links with an average Link Grade of 71 (High).

I have never seen a ROI that even comes close to what this has produced."

- G. Tommy

Brain Swaggle

Read this review 270 more reviews