1. January 20, 2012

    Investigating the Root Cause of a Controversy

    Oh, geez. Looks like your company has stepped in it this time. You were sitting at home with the dog watching “Big Bang Theory” when the phone rang. Jim, the VP of your little but growing company, tells you to turn on the news. (Read more…)

  2. August 5, 2011

    Why No Comment Infuriates & Alienates Journalists

    Your company, Bloop Family Plumbing, is in the middle of a national scandal. It seems one of your employees was caught fixing more than the plumbing at a job and it caught the media’s attention. (Read more…)

  3. July 8, 2011

    Can Your Target Audience Handle Controversy?

    Controversy is a double-edged sword. In some cases, being controversial and outrageous can help you increase your following and grow your brand. Lady Gaga is a good example of someone who has used controversy to propel her brand to new heights. In other cases, controversy can come back to bite you in the backside, causing you to lose customers and tainting your brand. There’s no shortage of examples I can think of to demonstrate this – GoDaddy’s elephant hunting video, Tiger Woods sexual escapades, etc. (Read more…)

  4. June 14, 2011

    5 Out-of-the-Box Press Release Ideas

    Sometimes it seems like writing press releases is a fruitless exercise. Usually this comes about because you’ve simply run out of fun ideas – which shows up in your writing! Nobody wants to read a boring press release, so yours get rejected. It’s a catch-22. (Read more…)

  5. March 30, 2011

    5 Reasons to Hate Traditional Press Releases

    Hate press releases? You’re not alone! As time goes by, and new ways of marketing emerge, the lonely traditional press release is getting left behind. Here are five reasons why nobody can stand press releases anymore. (Read more…)

  6. May 6, 2009

    The PR Fuel Mailbag: Blogs, Online Press Rooms, Nosy Bosses, and More

    Another dip into the PR Fuel mailbag produced a slew of interesting questions from readers. This time around we decide if public relations departments should have a hand in corporate blogs, how to get attention for an online press room, and other queries from the world public relations. (Read more…)

  7. April 24, 2009

    The PR Fuel Mailbag: Press Releases as Email Attachments, Expert Quotes, and Loudmouth CEOs

    Q: I need to send out a press release that includes graphics. But many public relations pros say not to send out press releases as an attachment. What should I do? (Read more…)

  8. April 8, 2009

    Are You a True Public Relations Professional?

    I recently spent a few weeks watching public relations consultants in the wild and I’ve got enough observations to fill a book. Or at least an installment of PR Fuel. Consider the following four stories as examples of what NOT to do, at least if you consider yourself a public relations “professional.” (Read more…)

  9. March 18, 2009

    Turning Other People’s PR Lemons Into PR Lemonade

    Very few companies get PR. Many think a press release is a high-resolution PDF created on company letterhead that looks pretty. (Read more…)

  10. February 27, 2009

    Combating Bad Press

    You’ve just concluded the best media interview of your career. A very prestigious publication interviewed your CEO. You did everything by the book. You feel good, your CEO feels good, and the reporter obtained everything needed to write the story. You can’t wait for the article to appear. (Read more…)

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