celebrities

November 9, 2011
Choosing the Right Brand Ambassadors

If you want to take your brand to the next level and really connect with the public, then you need a brand ambassador. Someone to relay your message to your target audience and drive them towards customer loyalty. But how do you go about choosing these spokespeople? (Read more…)
October 15, 2010
The Pros and Cons of Paying Per Tweet

The concept of “Pay Per Tweet” is a way for companies to pay prominent (and not so prominent) Twitter users to tweet and retweet their content. This followed on the heels of the similar “pay per blog” model that notable bloggers like Chris Brogan so famously embraced a few years ago. Just like with paying per blog (which eventually garnered attention from the Federal Trade Commission, who created a new regulation telling bloggers to disclose their sponsors), paying per Tweet has generated its share of controversy. (Read more…)
July 22, 2009
Name-Dropping Celebrities in PR … or Why Oprah May or May Not Approve This Message

I tweeted about this earlier today (http://twitter.com/ereleases) and it bears a longer message about using celebrities in your PR efforts. Over the past couple of years, the newswire has been cracking down on clients that name-drop celebrities. (Read more…)
May 21, 2009
Can Public Relations Polish a Tarnish Image?

How do you polish a tarnished image? For celebrities, a tearful interview or two will go a long way to help sway the court of public opinion. But for a company or organization, a tarnished image requires a lot more public relations polish than an appearance on Larry King. (Read more…)

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