1. January 4, 2012

    How Affiliate Marketing Can Hurt Your Brand

    Affiliate marketing allows you to pay people outside your organization to sell your product for you. If they make the sale, you pay them a commission. If they fail, they get nothing from you. Sounds like the ideal situation for your company, right? Well, not always … (Read more…)

  2. December 11, 2009

    Top 7 Media Relations Mistakes

    In your dream world, media relations would probably consist of getting in touch with a news reporter or a blogger, telling them your story, and getting all the coverage you want from them. Unfortunately, the reality is much different. (Read more…)