The Boomerang Quote

Rafael Palmeiro and Bernie Ebbers have more in common than you think.

Both men made names for themselves in Mississippi: Palmeiro as a three-time All-American baseball player at Mississippi State University, and Ebbers as the founder and CEO of Clinton, Mississippi-based telecom outfit WorldCom. Both men have also had falls from grace; Palmeiro was suspended by Major League Baseball this week for a positive steroid test, and last month, Ebbers was sentenced to twenty-five years in prison for his role in WorldCom’s accounting fraud scandal. (Read more…)

Baseball, Apple Pie, and USA PR Disasters

Perhaps the only thing more gruesome and despicable than the images of American soldiers torturing, mistreating and demeaning Iraqi prisoners was the videotaped execution of an American who was abducted by terrorists in Iraq. But behind the images of both disturbing acts lays a simple premise: Public Relations. (Read more…)

Plotting Your 2005 PR Strategy

Last year, the election dominated the headlines. From “Dean’s Scream” to blogger’s exit poll numbers, there was no bigger story than the election. In 2005, the media will have to find new sources to fill up all those inches and minutes between ads. (Read more…)