1. February 9, 2012

    How to Handle Bad Press on a Blog

    No matter how careful you are…no matter how much you go out of your way to make your customers happy … eventually you’re going to fall across someone who simply does not like your company. This happens for a variety of reasons – some avoidable and some not. (Read more…)

  2. January 13, 2012

    Can Google Plus Stand the Test of Time?

    Reports constantly go back and forth: either Google Plus is a tremendous failure or it has changed the face of social media forever. I’m more interested in the long-term stability of the platform, as Plus can easily go either way. Google has already seen the demise of a few social media experiments in Wave and Buzz (though I think Wave got a bad rap), so naturally users are skeptical to Plus’s ability to stick around. (Read more…)

  3. March 28, 2011

    What You Should Be Learning From Twitter

    If you ask me, too many people view Twitter as a direct marketing tool. Don’t get me wrong, Twitter can be useful for driving traffic to your website, promoting great deals, etc. But to me, the biggest benefit Twitter has to offer is the vast amount of information you can absorb from it. (Read more…)

  4. February 17, 2011

    How to Use Quora to Build Your Brand

    Ever had a tough question you just couldn’t find the answer to? The age of wondering is soon to be no more, and it’s all because of  a big little website called Quora. The website and service is quickly gaining steam as THE place to go when you just can’t find the answer to life’s deep (and usually, technical) mysteries. There may be some practical business uses for it, though, if you’re willing to give it a shot. But first, let’s learn a little about it. (Read more…)

  5. January 13, 2011

    On Twitter, There’s a Fine Line Between Promotion and Spam

    Twitter can be a useful tool to promote your product, if you’re careful to walk that fine line between promotion and spam. The main difference between promotion and spam? Conversation. Think of Twitter like a large party with many, many individual conversations going on. In the same way you wouldn’t arbitrarily walk up to guests and interrupt with your sales pitch, you shouldn’t do that on Twitter. Yes, parties can be useful for networking, but the best way to accomplish that is to listen to a relevant conversation and then bring up your company or expertise when the topic comes up naturally. (Read more…)

  6. September 29, 2010

    Metrics for Measuring the Success of Your Online Press Releases

    With online press release distribution still remaining a powerful tool for generating buzz and increasing search engine rankings, more and more companies are looking for ways to track the effectiveness of their press releases. Sure, your press release distribution company likely offers you some level of analytics, but it’s also helpful to track your own metrics so you can get the full story. (Read more…)

  7. July 14, 2010

    Using Contests to Promote Your Business

    According to some estimates, the average person is flooded with up to 10,000 promotional messages each day. From advertisements to product placement and more, we live in an increasingly noisy marketing environment. For your business, this means finding new, engaging ways to cut through the clutter, stand out from the crowd, and get your customer’s attention. (Read more…)

  8. March 15, 2010

    Is it Time to Fire Your PR Agency?

    When’s the last time you graded your PR firm? If it’s been a while, the time to reassess their performance is now. See, too many companies blindly trust their PR agency to always do the right thing for their business. They assume the PR people are the pros, so they give them all the room they need to do their jobs. (Read more…)

  9. February 4, 2010

    How to Harness Twitter for Public Relations

    When the micro-blogging site Twitter first appeared on the scene, few people knew what to make of it. It was a combination blog site and social network, and people quickly set out to find out how to leverage the hot new service. Fortunately for PR professionals, Twitter has proven to be an excellent avenue for public relations and even media relations. (Read more…)

  10. December 23, 2009

    Guidelines for Creating Your Company’s Social Media Policy

    Yesterday, I wrote a post detailing the reasons your company should have a social media policy. At the end of that post, I mentioned I’d be doing a follow up post covering the specifics of creating a social media policy, and now, I’m honoring my word. (Read more…)

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