business strategy

March 19, 2009
Does Your Public Relations Team Understand Its Value?

I take a lot of pride in the publicity that I generate on behalf of my company. And, yes, I still get giddy when we hit a public relations home run, because I know exactly how the publicity that I generate benefits my company. I know my role. But too many public relations professionals are unaware of just how they fit into their company’s business strategy. (Read more…)
March 6, 2009
Should Public Relations Dictate Business Practices?

The Vermont Teddy Bear Co., known for its array of themed teddy bears, became the subject of much public scorn when the company began selling a “Crazy For You” bear. The bear came complete with a straitjacket and commitment papers, and it riled advocates for the mentally ill and the governor of Vermont, among others. Under normal circumstances, this story would not be too odd, but the Vermont Teddy Bear Co.’s public relations response was anything but normal. (Read more…)

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