Public Relations and the Technology Sector: After the Bust

At the turn of the decade, you couldn’t open a newspaper without reading a story about some high-flying dot-com or tech company. The coverage of these companies bled from the business pages to the feature sections to the front-page. And when the dot-com bust came, the coverage faded back in the opposite direction — the downfall of a tech company went from the front-page to a small mention in the business section. Coverage of the technology sector has stabilized, but it has also shrunk. Some newspapers eliminated entire sections or supplements. The media is still a bottom-line business; fewer ads mean less editorial space. Which makes public relations for tech companies that much more difficult. (Read more…)