1. January 18, 2012

    5 Signs You’ve Stumbled into a Bad Networking Event

    As noted a few months ago in our tongue-in-cheek post, networking events can prove pretty ridiculous. Sure, they can be a good place to make valuable connections, but oftentimes, they present you with the same old people time and time again. So how can you make sure you’re attending the right events and not wasting your time? (Read more…)

  2. November 29, 2011

    6 Ridiculous Types of People You Meet at Networking Events

    Networking events – place to make good contacts or waste of your time? Honestly, depending on the event and how you approach it, it could be either. But one thing’s for sure. Every event you attend will present you with the same ridiculous cast of characters. Sure they may look a bit different, but they’ll fit the mold. (Read more…)

  3. October 25, 2011

    How to Promote Your Social Media Campaign Offline

    Social media: it’s the best way to promote yourself online. But is it only online? (Read more…)

  4. July 29, 2011

    What Should Be in a PR PRo’s Briefcase

    Like a carpenter or handyman, a PR pro must have their tools on them at all times. While you don’t necessarily have a hammer and level, you nonetheless must keep your bag of tricks handy in your briefcase. Woe be unto the PR pro who makes a new high profile contact and doesn’t have their business card or smartphone on them! (Read more…)

  5. July 13, 2011

    Why Should Anyone Follow You?

    It seems like everywhere I look, I’m being bombarded with Facebook and Twitter icons from companies who are trying to gain fans and followers. They slap these social media badges on their websites, blogs, business cards, print ads, and even TV commercials, but one thing I’ve noticed is none of these companies ever tell me one important thing: Why I should follow them. (Read more…)

  6. April 3, 2009

    Can You Explain Public Relations Basics to the Public?

    I had an eye-opening conversation over the weekend with a friend of mine from Germany. She was surprised to see PR Fuel on my new business cards. When I explained it to her, she came back with a rather odd response: “So, public relations is like headhunting?” After about an hour of fielding questions about public relations, I came to the startling realization that many people don’t really understand how the PR industry really works. (Read more…)

  7. January 28, 2009

    Community Outreach: Using PR to Help Your Neighbors

    The audience was small, just forty or so people. The venue was obscure, the cafeteria of a seniors center. The time was not prime, 7:15 on a Tuesday night. The speaker was an unknown to those in attendance, yours truly. But I was engaging in public relations, reminding myself that PR can mean community outreach as much as working for a big client or company. (Read more…)

  8. December 30, 2008

    Public Relations Basics: Optimizing Your Online Presence

    By now most organizations — non-profit or for-profit, large or small — have added a web presence to their public relations efforts. It’s not enough, however, just to have a web site. Leaving it dangling out there in cyberspace like a forlorn little planet in a faraway galaxy is a mistake that’s far too common, even among those in the public relations game. Your web site can’t work for you unless you first work for it. The following tips will help you promote your web site easily and effectively. (Read more…)

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