>> Download the Eight Secret Myths PR Firms Don't Want You to Know <<
 
  1. June 25, 2009

    The News Conference: Controlling Your Message

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    You have some important issues you want the public to know about. You are so concerned about it that you call a news conference. (Read more…)

  2. January 18, 2008

    Managing Self-Made PR Crisis Situations

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    A perfect lesson for PR folks presented itself, and many other people, just before April Fool’s Day. On March 30th, Pollution Probe, a leading Canadian environmental organization, sent 350 packages to businesses in Toronto, Ontario. The packages were supposed to promote an annual event called the “Clean Air Commute.” But the air was blue when the packages were opened. (Read more…)