Thorough Research Can Lead to a Public Relations Coup

Several years ago when I was covering the dot-com bubble, a German magazine featured me in a story. “The Harbinger of Death,” the writer called me, noting that if I wrote about a company there was a good chance that said company was on its way to the grave. “The Harbinger of Death” is back, but these days I’m an analyst, studying corporate executives who disastrously borrowed money against the stock they own in their company. (Read more…)