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March 31, 2010
How to Use Feature Stories as a Public Relations Tool
In journalism terms, a feature story is an “evergreen” story, meaning that its significance won’t fade over time. While the exploits of the latest celebutant have a limited shelf life, evergreen feature stories can run at any time. (Read more…)
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July 3, 2009
Twitter … #News Breaks @ the Speed of #Rumor
Last week, Michael Jackson died. I happened to be on Twitter (follow me at http://twitter.com/ereleases) and saw the rumors unfold. A Google search and Google News search yielded nothing … yet. TMZ broke the story, being the first “official” news outlet to confirm the rumors. Then the floodgates opened … but at a rate measured in blocks of minutes and hours. It took a while for the reputable media to catch up. On Twitter the news unfolded in real time. (Read more…)
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