Branding

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February 14, 2011
5 Universally Hated Company Rebranding Efforts

Rebranding your company can often be a great thing. It can lead to a boost in sales as customers see your business in a brand new way. Old customers might balk at first but eventually will come around when they see how well the new direction works out. (Read more…)
March 12, 2010
4 Signs Your Brand is Outdated

Branding is something that a lot of companies seem to take the “set it and forget it” approach with. But times are always changing. Your business is changing, your customers are changing, and the way you communicate with one another is changing too. With that in mind, it only makes sense that your brand should change and evolve too. (Read more…)
March 5, 2010
Top 7 Branding Mistakes to Avoid

Your brand is your company’s personality. It’s the promise of value that you make to customers. It’s the thing that consumers either connect with and hang onto or reject and avoid for life. (Read more…)
February 26, 2010
Top Alternatives to Business Cards

First off, let me say that I’m not here to proclaim the death of the business card. Traditional business cards are still very useful, and you should certainly have some on you at all times. However, it’s no secret that most business cards either end up buried in a filing cabinet or in the nearest trash can. (Read more…)
December 31, 2009
Is it Time to Consider Rebranding?

As we head into 2010, a lot of companies will be asking themselves if it’s time for a new image for the new decade. Rebranding is a major decision, and it requires careful consideration. How can you tell if it’s a good idea to give your brand a makeover? Here are some common situations that typically warrant a rebranding. (Read more…)
March 30, 2009
Branding – How to Recognize Your Brand Values and Protect Them

What is a brand, anyway? It seems like it is a mysterious “something-or-other” that isn’t marketing, isn’t PR, isn’t advertising. So if we know what it isn’t, shouldn’t we also know what a brand is? (Read more…)

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