1. August 27, 2010

    5 Good Reasons to Consider Repositioning Your Brand

    In the early 1950s, Marlboro had a problem. The company that was, at the time, known for selling “Mild as May” woman’s cigarettes had low sales due to studies linking lung cancer to smoking. They needed to do something to spike sales and reach a new audience. Men wanted to smoke filtered cigarettes because they perceived them to be safer, but they didn’t want to smoke a woman’s brand. (Read more…)

  2. June 25, 2010

    Is Your Brand Stuck in the Mediocre Middle?

    Does your brand make customers feel something? Do they take notice whenever they see you? Are they loyal to your brand like Apple’s customers? Do they hate you? Or do they just feel nothing at all? (Read more…)

  3. June 17, 2009

    Death of a Brand in Slow Motion: Starbucks

    The Wall Street Journal published an article this morning about how Starbucks will immediately begin grinding beans each time it brews a new batch of coffee rather than grinding coffee only in the morning. The move will do two things: ensure customers receive fresh ground coffee and fill the stores with the sounds of grinders. It appears this is the one thing McDonald’s and 7-Eleven haven’t figured out how to do — yet. (Read more…)

  4. March 30, 2009

    Branding – How to Recognize Your Brand Values and Protect Them

    What is a brand, anyway? It seems like it is a mysterious “something-or-other” that isn’t marketing, isn’t PR, isn’t advertising. So if we know what it isn’t, shouldn’t we also know what a brand is? (Read more…)

  5. December 16, 2008

    Public Relations and Entrepreneurs: The Perils of Personality PR

    Public relations professionals working with entrepreneurs often find themselves in a bind. Do you pitch the idea or the person behind the idea? It’s easy to see an entrepreneur’s backstory as a ready-made angle when it comes to drumming up publicity. But a public persona can quickly become tarnished, and personality PR can often lead to avoidable headaches. (Read more…)

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