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March 30, 2009
Branding – How to Recognize Your Brand Values and Protect Them

What is a brand, anyway? It seems like it is a mysterious “something-or-other” that isn’t marketing, isn’t PR, isn’t advertising. So if we know what it isn’t, shouldn’t we also know what a brand is? (Read more…)
March 25, 2009
PR Glass Ceiling Persists

I had hoped that it would be a celebratory dinner for two reasons. A good friend of mine was turning 40, and unbeknownst to all the other dinner guests, he was also about to hear whether he had been promoted to a corporate-level position within his relatively large company. (Read more…)

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