brand awareness

August 30, 2010
Do You Have Goals for Your Blog?

Why are you blogging? Are you just doing it because “it’s the thing to do”? Just because everyone else has a blog doesn’t mean you should have one too. You need to have a reason behind your blogging, and you need to have specific goals you want to achieve through your blogging efforts. Otherwise, you’re just wasting a bunch of time. And in my world, time is money. (Read more…)
July 13, 2010
The Dangers of Sending Too Many Press Releases

In the past, I’ve often talked about using the leaky faucet approach to PR. This tactic demands that you drop a series of newsworthy press releases consistently over time so that the media will eventually pick up one of your stories. The leaky faucet approach requires consistency and a high volume of quality press releases. (Read more…)
January 6, 2009
Getting a PR Boost Through Charitable Donations and Corporate Sponsorships

A law firm underwrites a local business college’s Family Business Awards Luncheon. A maker of “12-Horse Ale” sponsors a “Horses on Parade” promotion benefiting local charities. An accounting firm invites key clients to participate in a Pro-Am golf tournament it is co-sponsoring. These businesses know what recent research has proven: that doing good is good business. Consumers, employees, and community stakeholders are more likely to support companies associated with good causes. Studies consistently show charitable donations and corporate sponsorships have a positive impact on the bottom line through increased sales, improved consumer loyalty, employee morale, and enhanced brand awareness. It is an often inexpensive way to extend your public relations profile. (Read more…)
December 5, 2008
What’s the Right Public Relations Agency for You?

When choosing the right public relations agency for your business, you first must determine your goals. Do you want to enhance brand awareness? Establish solid media relations? Drive customers to your business? All of the above? The answers to these and other questions will help you determine what size public relations agency can best serve your needs. (Read more…)

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