11 Benefits of Hiring a New Hire Press Release Service

new hire press releaseOne significant milestone for any growing company is when they begin hiring top executives.

But imagine reading about one of your competitors in the news announcing a new hire a month after you did the same thing! Yours went under the radar while your competitor managed to turn their news into a successful … Read more

8 Effective Ways to Increase Brand Awareness

increase brand awarenessA major source of customers’ willingness to pay more for a product depends on brand awareness. Nearly half of Americans recently polled said they would pay more for a product made by a trusted brand. Is your company looking for effective ways to increase brand awareness?

Growing a brand requires f… Read more

The Ins and Outs of Small Business PR

When you see overnight business success, it’s tempting to believe there must be some secret. Why do some companies thrive when so many others fail?

Perhaps there is no secret, only clever marketing techniques. PR is one such savvy (if not secret) strategy that some of the best companies use. That&… Read more

Distribution Press Release: What Are the Benefits?

distribution press releaseNearly 80% of content marketers already incorporate press releases into their content marketing strategies. A press release distribution  service can help your content appear on more outlets than ever before. Without press releases, however, you might struggle to reach customers online.

On the fe… Read more

Quick Tips for Boosting SEO With a Strong Press Release

boosting SEOOver 50% of all website traffic starts with an organic search. With search engine optimization (SEO), you can ensure your press releases reach prospective clients. Then, you can generate more brand awareness and site traffic than ever before.

Otherwise, you might miss the chance to reach prospective c… Read more

How Often Should You Send a Press Release?

send a press releaseAs an industry tycoon, business owner, or member of the media it’s important to know a way to get a journalist’s attention and get your brand recognized. Although you may not always have cutting-edge news, it’s important to constantly be building a rapport with journalists. This means that when yo… Read more

How Does a Business Press Release Differ From Advertising?

business press releaseBranding is an essential part of a business, with 77 percent of marketers stating that it’s a critical factor in future growth. Every enterprise needs to create a brand around which business advertisements will revolve.

Top marketers go out of their way to generate as much brand awareness as possible. 70 … Read more

What’s a Call to Action and Why Is It Important for My Press Release?

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what's a call to actionThe most common function of a successful press release is to promote something significant by getting media attention. Press releases are also important marketing tools.

What is a Call to Action in a Press Release?

A call to action in a press release is an instruc… Read more

Why Press Releases Are Critical to Your SEO Efforts

press releasesAre you struggling to reach your customers online? You might want to update your search engine optimization (SEO) strategy. If you’re not using press release distribution, you’re missing a chance to boost your ranking.

A higher search engine ranking can position you in front of more custo… Read more

SEO and Press Releases: How To Use It to Your Advantage (Without Overusing it)

Press release seoSearch engine optimization (SEO) can help your website rank higher on search engine results pages (SERPs). A higher ranking can help consumers find your business with ease. Meanwhile, you’ll outrank competitors, boosting your credibility. Over 50% of all website traffic comes from organic se… Read more