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July 28, 2010
How to Avoid the “Greenwasher” Label When Announcing Eco-Friendly Initiatives
Almost every major company has recently claimed that they have initiated environmentally friendly practices. But time and again these new “green” initiatives have been exposed as a ploy for customers and good public will rather than substantial eco-friendly efforts. This practice, known as “greenwashing,” has made “going green” harder for the companies who genuinely desire to build more sustainable practices. (Read more…)
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January 22, 2009
Actions Always Speak Louder Than Words
In the investing world, there’s a simple mantra that many people live by: Watch what they do, not what they say. My company tracks stock purchases and sales by executives and board members. If an executive publicly complains about his company’s stock price, owns only a nominal amount of stock, and then doesn’t buy shares, we’re dismissive of his pleas to the market to recognize what he perceives to be the true value of his company. We don’t care what the executive says; we just care what he does. (Read more…)