bloomberg

December 16, 2008
Public Relations and Entrepreneurs: The Perils of Personality PR

Public relations professionals working with entrepreneurs often find themselves in a bind. Do you pitch the idea or the person behind the idea? It’s easy to see an entrepreneur’s backstory as a ready-made angle when it comes to drumming up publicity. But a public persona can quickly become tarnished, and personality PR can often lead to avoidable headaches. (Read more…)
December 1, 2008
Four Media Outlets Offering Unexpected Public Relations Opportunities

Clients often have lofty expectations, pushing for “big hits” instead of a steady stream of solid media exposure. In doing so, they may miss out on important public relations opportunities by ignoring the possibility that a magazine with a circulation of 30,000 can do as much for them as an article in a national newspaper. With this mind, here are four media opportunities–two specific media outlets and two types of media outlets–that I believe should be on the pitch list of anyone who works in public relations. (Read more…)

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