1. December 16, 2011

    Have You Lost Your Passion for Blogging?

    The blogosphere is filled with so many stagnant blogs that it often feels more like a virtual cemetery than anything else. Why? Well, what usually happens is people get all fired up, start their blog, and come out swinging. But all that wild swinging leaves them fatigued and the next thing you know, they’re too tired to keep going. Then the blog dies off. (Read more…)

  2. July 7, 2011

    Blogger Outreach Tip: Target Smaller Bloggers

    Blogger outreach is an important aspect of almost any marketing and PR campaign. Millions of people read blogs daily, and they stay on the internet forever. So, whether you’re trying to get guest blogging opportunities, have your product reviewed, or you just want a blogger to cover some piece of company news, there’s a lot to be gained from reaching out to bloggers. (Read more…)

  3. July 12, 2010

    Blog Commenting for PR: Dos and Don’ts

    Blog commenting can be an effective PR and marketing technique that offers a wide range of benefits when done properly. Effective blog commenting can help you: (Read more…)

  4. July 7, 2010

    9 Tips for Pitching Bloggers

    Blogs have become an important piece of the media landscape. Reaching out to bloggers to gain coverage can be a good way to increase brand awareness, spread your message, and eventually gain more leads and sales. (Read more…)

  5. April 30, 2010

    Do You Let Your Employees Blog?

    With a growing number of companies jumping on the social media bandwagon, there’s a constant debate about the level of social media access and usage companies should grant to their employees. Some companies (see Zappos) encourage their employees to blog and Tweet their hearts out. But not all take this approach. (Read more…)

  6. April 26, 2010

    The 5 Rules of Blog Etiquette

    With hundreds of millions of blogs crowding the internet, the blogosphere can be a little bit like the Wild, Wild West at times. People say and do whatever they want, and decency and respect are thrown out the window. (Read more…)

  7. April 13, 2010

    5 Reasons No One Links to Your Blog

    As a blogger, you probably already know that one of the main signs of a blog’s popularity is the number of links it attracts. You want to build as many quality backlinks as possible because it drives traffic and improves your website’s rankings in the search engines. (Read more…)

  8. March 3, 2010

    Are You Reaching Out to Bloggers to Gain Exposure?

    For small businesses that don’t have a ton of money to drop on marketing, reaching out to bloggers is a great way to build brand awareness and to drive sales. From product reviews to interviews, bloggers can offer all different types of coverage that will help you connect with your target audience at no cost to you.
    (Read more…)

  9. November 24, 2009

    Leveraging the Traditional Press Release through Social Media

    Press releases are, and have always been, a potentially powerful but rather inefficient way of reaching the people in which you’re most interested. And today, the press release tactic is based on an aging PR model. Experienced practitioners refer to the old model as ‘Influencing the Influencers.’ (Read more…)

  10. May 5, 2009

    Can Public Relations Pros Prevent Blogs from “Brand Hijacking”?

    The purpose of a personal blog is to provide a forum where its writer can complain, praise, and pontificate. A lone personal blog is one of perhaps millions out there, but like everything else out there on the internet, what’s written on even a personal blog has a sense of permanence. As anyone with a website knows, drawing traffic to a new property is a difficult proposition. Most people who read my personal blog seem to be one-time visitors. (Read more…)

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