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September 15, 2010
3 Types of Comments You Can (and Should!) Delete from Your Blog
Late last year, I wrote a post offering tips for handling negative blog comments. I said it then and I’ll say it again, I’m not a fan of deleting negative comments. I think blogging is about giving everyone a voice, and if someone disagrees with you, they should be allowed to voice their opinion. Sure, you might not like what they have to say, but it can spark a good discussion while showing your readers you don’t shy away from criticism. (Read more…)
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May 12, 2010
Protect Your Blog by Creating Standards for Guest Bloggers
I think accepting guest posts is a good idea for most bloggers. It provides your blog with fresh content, allowing you to take a break for a day or so while someone else carries the load. It also brings in new readers to your blog as the guest blogger will let his readers know to check out the post. (Read more…)
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April 26, 2010
The 5 Rules of Blog Etiquette
With hundreds of millions of blogs crowding the internet, the blogosphere can be a little bit like the Wild, Wild West at times. People say and do whatever they want, and decency and respect are thrown out the window. (Read more…)
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February 4, 2010
How to Harness Twitter for Public Relations
When the micro-blogging site Twitter first appeared on the scene, few people knew what to make of it. It was a combination blog site and social network, and people quickly set out to find out how to leverage the hot new service. Fortunately for PR professionals, Twitter has proven to be an excellent avenue for public relations and even media relations. (Read more…)
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January 29, 2010
8 Ways to Look Like a Blogging Noob
Thousands of new blogs pop up every day. Because I’m constantly being asked to check out new blogs from friends and colleagues, I’ve started to notice that most new bloggers tend to make the same mistakes. These are the 8 mistakes that just scream “I’m a blogging noob!” If you want to gain the respect of your audience, avoid doing these 8 things. (Read more…)
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January 8, 2010
How to Get More Guest Blogging Opportunities
Guest blogging is beneficial in many ways. It allows you to reach a new audience, and it’s useful for link building. You can also build your authority through guest blogging. (Read more…)
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December 3, 2009
7 Ways to Position Yourself as an Expert
Lack of credibility is one of the biggest obstacles companies have to overcome when doing business online. Let’s face it: Customers have their B.S. detectors on full alert when shopping online as they don’t want to get ripped off by some company they’ve never heard of. What does this mean for you? (Read more…)
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December 2, 2009
How to Use Your Blog as a Press Release Outlet
Besides the normal press release, there are other ways to get your company’s point across. Inside of a well-designed website, a regularly updated blog is a great addition or alternative to press releases. (Read more…)
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April 1, 2009
PR Fuel Mailbag: Public Relations and Blogs, Antagonizing the Media, and More
It’s time once again to dip into the old PR Fuel mailbag and see what PR Fuel readers have to say about the world of public relations. In this installment, we talk about public relations firms’ antipathy toward blogs. Plus we’ll learn about the some of the dangers when it comes to antagonizing the media. (Read more…)
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February 3, 2009
Escape the Blogalanche: Make Your Blog a “Must Read”
It’s almost hard to believe that a little less than a decade ago, you could actually keep up with the blogosphere. In the years between the dot-com bust and the Web 2.0 explosion, you could count the number of blogs devoted to, say, music or movies on one or two hands. A few years ago, as blogging exploded across the Internet, many companies saw an in-house blog as a cheap and easy way to promote their businesses. (Read more…)