blogger

May 2, 2011
Important Ways Bloggers and Traditional Reporters are Different

Pitching to bloggers is different than pitching reporters. That’s because there are some key distinctions between bloggers and reporters. Granted, the line between the two groups is blurring more by the day, but for now at least, there are some differences. And if you want your blogger outreach to be effective, you need to understand these differences and how they affect you. (Read more…)
March 1, 2011
8 Ways to Get More Comments on Your Blog

If you’re a blogger, you live for comments. Comments are like endorsements. They show that people are actually interested enough in what you’re saying that they’ll take the time to share their own thoughts. (Read more…)
January 31, 2011
The 5 Little Blogging Things You Should Do Every Day

Back in November, I wrote a post titled “The 5 Little Things You Should Do On Social Media Every Day.” The post actually got quite a bit of attention, and I think it’s because people are always looking for ways to save time and get more done. (Read more…)
December 14, 2010
The Top 5 PR Fails of 2010

Sometimes, public relations just doesn’t go right. And sometimes, it falls apart completely at the seams. Here are five cases from this year that either blew up in the company’s face or are a prime example of a business or organization simply not trying at all. (Read more…)
November 30, 2010
Why Rejecting Some Guest Posts is a Good Idea

If you’ve been reading this blog for any time at all, you know I’m a big fan of guest blogging. Not only do I think guest blogging is a good way to get your name out there and improve your search engine rankings, but I’m also a firm believer in allowing guest posts on your blog. (Read more…)
October 21, 2010
The Whys and Hows of Guest Blogging

You’re a busy person. You have work to do. Maybe you maintain your own blog, social media accounts, and marketing efforts. Why seek out another blogger and ask to write a post on his or her blog? Simple. Because guest blogging gets your name and ideas out in front of an audience that you might otherwise never have reached. (Read more…)
July 15, 2010
What to Do When Your Online Reputation Has Been Compromised

As the old saying goes, “You can’t please all of the people all of the time.” But in the age of the Internet, almost all of the people have a forum where, when they’re not pleased, they can complain loudly and proudly. Whether it’s one cranky blogger denouncing your company because of its complicated instruction manuals or a concerted online movement smearing your company’s good name, as a PR pro, you need to be ready to handle online reputation attacks. (Read more…)
July 7, 2010
9 Tips for Pitching Bloggers

Blogs have become an important piece of the media landscape. Reaching out to bloggers to gain coverage can be a good way to increase brand awareness, spread your message, and eventually gain more leads and sales. (Read more…)
May 12, 2010
Protect Your Blog by Creating Standards for Guest Bloggers

I think accepting guest posts is a good idea for most bloggers. It provides your blog with fresh content, allowing you to take a break for a day or so while someone else carries the load. It also brings in new readers to your blog as the guest blogger will let his readers know to check out the post. (Read more…)
April 26, 2010
The 5 Rules of Blog Etiquette

With hundreds of millions of blogs crowding the internet, the blogosphere can be a little bit like the Wild, Wild West at times. People say and do whatever they want, and decency and respect are thrown out the window. (Read more…)

« Previous Page

Important Ways Bloggers and Traditional Reporters are Different

8 Ways to Get More Comments on Your Blog

The 5 Little Blogging Things You Should Do Every Day

The Top 5 PR Fails of 2010

Why Rejecting Some Guest Posts is a Good Idea

The Whys and Hows of Guest Blogging

What to Do When Your Online Reputation Has Been Compromised

9 Tips for Pitching Bloggers

Protect Your Blog by Creating Standards for Guest Bloggers

The 5 Rules of Blog Etiquette

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