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  1. November 20, 2009

    Best, or at Least Better, Practices for Blogger Relations

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    With the rise of social media, blogger relations are getting some serious press. That, and the fact that newspapers across the country are closing up their printing presses and publishing primarily online. What does that mean for those of us who conduct media relations for a living? (Read more…)

  2. January 6, 2009

    Public Relations Basics: Boost Brand Recognition with Value-Added Content

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    The blog you’re reading is published by eReleases.com, a commercial press release service. PR Fuel is value-added content that also serves as contextual advertisement for the company’s services and keeps the company’s brand in front of potential customers. Value-added content, especially on a company’s web site, has become an easy, inexpensive public relations tool, allowing you to distribute new information about your company instantly. It is also increases brand recognition and promotes repeat visitors to your site. Here are few tips on how to get started providing value-added content online. (Read more…)

  3. December 19, 2008

    Blogs: The Public Relations Tool You’re Not Using

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    Although blogs are now a fixture on the media landscape, the public relations industry still doesn’t know how to deal with them. Public relation firms are either afraid of blogs, ambivalent towards them, or they treat them like a high school newspaper. The following seven tips should help public relations pros deal more effectively with the ever-growing (and beneficial) blog phenomenon. (Read more…)

  4. February 5, 2001

    PR Intelligence from Your Peers

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    An amazing event is taking place online and it’s one that could help reshape how we think about public relations. The Global PR Blog Week 1.0 is what it’s called and it bills itself as “an online event that will engage PR, marketing and business bloggers from around the globe in a discussion about blogging and communications.” In a nutshell, some of the most intriguing PR and marketing minds from around the world have been brought together to discuss the online world and how it applies to the business of marketing and public relations. (Read more…)