1. February 9, 2012

    How to Handle Bad Press on a Blog

    No matter how careful you are…no matter how much you go out of your way to make your customers happy … eventually you’re going to fall across someone who simply does not like your company. This happens for a variety of reasons – some avoidable and some not. (Read more…)

  2. February 2, 2012

    The 4 Grammatical Rules You Can Break in Blogging

    One of the biggest mistakes new bloggers make involves the style in which they write their posts. What usually happens is a new blogger will write the way they were taught in high school English class – formal and in third person. However, what these new bloggers fail to realize is that blogging is not about being formal. (Read more…)

  3. December 27, 2011

    5 Ways to Get People to Read a Blog They Have No Interest In

    Sometimes it really just feels like you’re preaching to the choir. If this is the case for your blog, it may be time to expand your horizons and grab some new followers. (Read more…)

  4. November 17, 2011

    5 Easy Ways to Get Bloggers to Review Your Products

    One way to get your product noticed is to have bloggers with good followings test and review it. And like anything else, there’s a certain protocol you should follow when pitching the idea to them. Here are 5 ways to go about it: (Read more…)

  5. July 11, 2011

    How to Craft a Guest Blogging Pitch That Gets Noticed

    Before you send a guest posting pitch to blogger, stop and remind yourself that the blogger is probably already flooded with guest post pitches from others who are just like you. And in a sea of guest posting pitches, standing out from the crowd should be your top priority. (Read more…)

  6. July 7, 2011

    Blogger Outreach Tip: Target Smaller Bloggers

    Blogger outreach is an important aspect of almost any marketing and PR campaign. Millions of people read blogs daily, and they stay on the internet forever. So, whether you’re trying to get guest blogging opportunities, have your product reviewed, or you just want a blogger to cover some piece of company news, there’s a lot to be gained from reaching out to bloggers. (Read more…)

  7. June 6, 2011

    5 Ways to Fall Back in Love with your Blog

    I’m sure you know the feeling. You wake up one day, look at your Blogger or Blogspot login page, and click away to Reddit instead. It’ll just take a second, you keep thinking to yourself, to write up a quick blog post. I owe it to my readers. (Read more…)

  8. May 31, 2011

    How to Use Controversy Properly in Blogging

    It’s one of the oldest tricks in the book. If you want to get people’s attention, do something controversial. People love controversy. Controversy sells. It puts all eyes on you, and it can drive tons of traffic when used effectively in blogging. (Read more…)

  9. May 2, 2011

    Important Ways Bloggers and Traditional Reporters are Different

    Pitching to bloggers is different than pitching reporters. That’s because there are some key distinctions between bloggers and reporters. Granted, the line between the two groups is blurring more by the day, but for now at least, there are some differences. And if you want your blogger outreach to be effective, you need to understand these differences and how they affect you. (Read more…)

  10. March 1, 2011

    8 Ways to Get More Comments on Your Blog

    If you’re a blogger, you live for comments. Comments are like endorsements. They show that people are actually interested enough in what you’re saying that they’ll take the time to share their own thoughts. (Read more…)